Write an incomprehensible press release for starters. Then send it to journalists who don’t understand it or realize its importance. Here’s an example. Perhaps the worst lead in a press release I’ve ever read: Aqua Comms and Epsilon Partner to Bring European Route Diversity and On-Demand Connectivity to NJFX’s Colocation Campus WALL, NJ – May […]
Author Archive for: mmendelson
This author has yet to write their bio.Meanwhile lets just say that we are proud mmendelson contributed a whooping 3 entries.
Entries by mmendelson
The Chicago Tribune did a solid job of reporting about an important issue in “Plan for 20,000-hog facility sparks revolt in western Illinois” on Dec. 28, 2016. The 1,800-word article details the damage that Professional Swine Management’s plan to build the Runway Ridge Farms hog farm will do to the environment, the quality of life […]
Lots of people try to get a meeting with an editorial board to win the newspaper’s endorsement. Lots of people fail because they don’t understand how an editorial board works. Editorial boards are confronted with a daily barrage of requests for meetings, endorsements and a few kind words. Sometimes the requests so self-serving that they’re […]