When keeping your mouth shut is a big PR mistake

The Chicago Tribune did a solid job of reporting about an important issue in “Plan for 20,000-hog facility sparks revolt in western Illinois” on Dec. 28, 2016. The 1,800-word article details the damage that Professional Swine Management’s plan to build the Runway Ridge Farms hog farm will do to the environment, the quality of life […]

Visiting a newspaper’s editorial board

Lots of people try to get a meeting with an editorial board to win the newspaper’s endorsement. Lots of people fail because they don’t understand how an editorial board works. Editorial boards are confronted with a daily barrage of requests for meetings, endorsements and a few kind words. Sometimes the requests so self-serving that they’re […]