How to get your press release ignored

Write an incomprehensible press release for starters. Then send it to journalists who don’t understand it or realize its importance. Here’s an example. Perhaps the worst lead in a press release I’ve ever read: Aqua Comms and Epsilon Partner to Bring European Route Diversity and On-Demand Connectivity to NJFX’s Colocation Campus  WALL, NJ – May […]

When keeping your mouth shut is a big PR mistake

The Chicago Tribune did a solid job of reporting about an important issue in “Plan for 20,000-hog facility sparks revolt in western Illinois” on Dec. 28, 2016. The 1,800-word article details the damage that Professional Swine Management’s plan to build the Runway Ridge Farms hog farm will do to the environment, the quality of life […]

Visiting a newspaper’s editorial board

Lots of people try to get a meeting with an editorial board to win the newspaper’s endorsement. Lots of people fail because they don’t understand how an editorial board works. Editorial boards are confronted with a daily barrage of requests for meetings, endorsements and a few kind words. Sometimes the requests so self-serving that they’re […]